Support beyond the Sale
Most nicotine brands sell products. Quitine was built to help people quit, for good.
The Story Behind Quitine
Before Quitine was a product, it was something Mark saw every day behind the pharmacy counter for 40 years. In this short video, he and Ollie explain why they built Quitine and what real support actually looks like.
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40 Years. Thousands of People. One Pattern.
Across four decades as a pharmacist, Mark watched thousands of people try to quit, including his own father, who finally stopped after 35 years of smoking. Different people, same cycle playing out again and again.
Try → Relapse → Feel defeated → Try again.
It wasn’t about willpower. It was about support.
Mark’s father smoking in the 90's.
Mark saw this up close with his own father, whose fight to quit smoking shaped the way Mark approached every patient. He knew people needed more than nicotine replacement.
They needed guidance. Encouragement. A path.
He carried that belief for decades, and eventually, that belief became the seed of Quitine.
Mark serving a customer in his Pharmacy
Structure changes everything
Most people don't fail because they're weak. They fail because they're unsupported.
Three people. One mission.
When Mark teamed up with Ollie and Janelle, the three of them shared one mission:
Create a quit experience that actually helps people succeed, not just survive cravings.
Mark La Hood
Co-Founder & Pharmacist
40+ years of NRT expertise
Ollie Roulston
Co-Founder & CEO
Brand Vision and Operations
Janelle Page
Co-Founder & CMO
Brand Vision and Community
Together, they built Quitine around a few core principles:
High-quality, affordable NRT products that make quitting more manageable
Clear, honest guidance on how to use them effectively
Real human support for the moments when you don’t feel strong enough
A community that understands what you’re going through
A realistic path, not a promise of perfection
The three founders bring different strengths, clinical care, operational excellence, and customer-centered experience, but they’re united by one belief: People quit more successfully when they’re supported.
Built Around What People Actually Need.
High-quality, affordable NRT products
Clear, honest guidance on how to use them
Real human support for the hardest moments
A realistic path, not a promise of perfection
A community that understands what you're going through
A Partner in Your Quit
Quitine isn't just gum, patches, and lozenges. It's a full ecosystem designed for real life.
90-Day Program
A structured step-down plan
Guided Workbook
Track cravings and progress
Quitine Circle
Free community support
Live Q&A
Weekly expert sessions
Combo Therapy
Make quitting more tolerable
Quit Education
Tools and knowledge
Ready to take the first step?
Because Quitting Is About More Than Nicotine.
“Finally feeling free”
This is what our customers tell us, every day.
Making it through a flight without panic.
Enjoying a night out without stepping away.
Waking up without cravings controlling your morning.
Being present for the people who need you.
Living longer for the people you love.
We Don't Judge. We Don't Lecture.
No Judgment
We don't judge. We don't expect perfection.
Walk With You
Step by step, until smoking or vaping is no longer part of your life.
Honest About Nicotine
Smoking and vaping are the problem, not the nicotine itself. We are here to help you quit what harms you.
We're With You
Every Step of the Way.
Quitine was founded by people who believe quitting should feel possible. People who care about your future. People who understand the struggle. We're here to make quitting not just manageable, but achievable. The Quitine Circle is free to join, and no purchase is required.